"Developing this typeface not only created an ownable and unique element for the brand's aesthetic … but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces." "With the global nature of Netflix's business, font licensing can get quite expensive," Netflix Brand Design Lead Noah Nathan told It's Nice That. Developed by Netflix's design team in collaboration with foundry Dalton Maag, Netflix Sans will "be used across the streaming platform's brand identity," replacing the similar Gotham font Netflix currently uses, the report notes. Thomas Trutschel | Getty ImagesĪccording to It's Nice That, the streaming giant has developed its own custom font, dubbed Netflix Sans, to save money on licensing fees.
Expect some aesthetic changes on Netflix, streaming enthusiasts.
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